Development and promotion of bonus clubs
The efficiency of most loyalty programs can be compared to wasting money - customer behavior does not change, it's not being analyzed, and all the expenses on loyalty programs turn out to be in vain.
Even distribution of credit cards - for offering credit cards to potential customers.
- Development of special marketing moves for more profitable customer behavior;
- Change from discount to bonuses, spending of which makes customer retained to program's partners;
- Organization of bonus clubs for cross-sales within partners' network.
Nevertheless, trade networks face serious problems with tax and business accounting while registering bonuses between partners within the club.
The most efficient solution is to use banking card for loyalty clubs. Taking into account that bonuses are actually means of payment, there comes correct legal registration of bonuses without any extra taxes. In this case banking card naturally becomes everyday identifier of a customer within loyalty program both for cash and cashless payments. This leads to huge growth of trust among customers and trade networks to banking technologies and thus to the growth of banking cards' usage.
Even basic information on scored bonuses brings the bank an opportunity to carry out preliminary scoring of customers for distribution of credit cards. In the case where bank is a partner or organizer of the club, it may use any stored up data on customers' behavior for marketing all its retail products.
Having a 10 years experience in working with trade networks on more than 700 projects with 5000000 issued cards and 15000 installed terminals, NCT Company offers proved to be effective technology solutions for launching bonus clubs. Moreover it is possible to use unified technology for launching set of bonus clubs using same equipment and cards but targeting different groups and communication channels.
NCT offers full set of required services for launching bonus club:
1. Concept: goals, marketing moves, financial results appraisal, key success factors, launching procedure, legal and tax schemes, basic technology;
2. Documentations: scenario, club rules, agreements, business model, business and tax accounting;
3. Signing up first partners: negotiations, development of loyalty programs and moves for first clients, assistance in concluding agreements between organizer and first clients;
4. Installation of demonstration stand in compliance with club's scenario, integration with cash desk systems;
5. All missing technology components: additional software modules for terminals, cards, processing centers, putting into experimental operation.
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